SEMrush is one of the most popular web analytics tools out there. Businesses with large volumes of data can look into Google Analytics 360, the tool's paid enterprise version, with custom pricing. Given its popularity, Google Analytics can integrate with many apps, including MailChimp, Leadfeeder, and HubSpot CRM. Ecommerce tracking functionality comprises metrics like sales value and transaction histories. It is one of the web analytics tools that also helps track users' source-whether it is direct, organic, or paid. You also get data on your audience demographics (such as age and gender), where they are located, and which device they use to view your website. Google Analytics gives you detailed insights on how visitors find your site, how they interact with it, and how soon they leave. It is easy to set up, easy to integrate with other platforms, and free for most users, which means you can get it up and running in next to no time. Google Analytics is pretty much the gold standard when it comes to web analytics. Nine Web Analytics Tools to Measure Your Web Traffic Through web traffic analysis, you can make appropriate changes to the website, enhance the user experience, and boost conversions.
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